Just like one’s identity makes one unique, Brand Identity sets the business apart from every other company on the block. It represents not only all that the company has to offer, but the values it holds dear. We at Divinotech, the best Web design service in Kolkata, keep the below mentioned factors in mind while working at establishing a unique brand identity.

Logo and Colors

A logo is a graphic mark or symbol used to promote public identification and recognition. An interesting logo becomes the point of recognition of the brand, helping viewers to connect with the company. A good color scheme enhances the viewer’s perspective. So it is important to choose a color that imparts the feeling of the website successfully.

Design System

Design system of a website ensures that the company’s core message comes across in the clearest way possible, for the better understanding of the brand personality.

Other Elements

We at Divinotech, one of the best Web design service in Kolkata, keep in mind all the elements while designing a unique brand identity. Elements such as data visualization, illustration and iconography, along with video and graphics, enhance the functionality of the website.

Establishing a brand consists of creating an awareness of that particular brand, through its online and offline presence. The brand establishment ensures that the services/products of the company are appropriately advertised. Online presence makes it easier for potential customers to connect with the brand and vice versa.

Domain & Page Authority

A domain is an actual presence in the internet. Its primary purpose is to help visitors locate the website with minimum effort. Page Authority is a metric used to predict the ranking ability of a particular web-page in search engines. A high PA score indicates that the page will have a higher ranking in search engine results.

Exposure to targeted audience

As one of the best Web design service in Kolkata, we help organizations achieve new heights by reaching out and connecting with the right audience. This maneuver helps in the generation and conversion of leads. The tools used for generating the right exposure are SEO and SMM.

Professionalize your brand

For us, one of the top Web design service in Kolkata, the proper combination of looks-attitude and mission-vision, portrays a company’s professionalism on its site. A website is nothing but the medium of showcasing certain information. The impact created by the presentation of the site, propels the brand image. The authenticity and authority of the brand as showcased in the website, influences visitors to get connected.

An impactful business perspective with trustful offerings and persuasive business plan helps an organization to attract investors. Website is the perfect tool for showcasing the brand perspective and offerings. Being one of the top Web design service in Kolkata, we focus on the unique representation of the business perspective and offerings of the organization.

Showcase your ideas and business goals

A website filled with an array of important and relevant information, showcases the ideas and goals of an organization and helps in creating value proposition.

The factor which moves the wheels of an organization is its man power. A website helps in spreading brand awareness and welcomes new talent to get associated with the organization. It also acts as a bridge between other organizations, for collaboration and growth. As one of the top Web design service in Kolkata, we believe that these two objectives should have unique and clear representation on the website.

Showcase career objectives

Adding a Career Page on the website encourages interested candidates to connect directly with the organization. We at Divinotech, one of the leading Web design service in Kolkata, believe in showcasing the functional domains, because long-term career objective creates interest and elevates brand authenticity.

Associate with partners

Long term association with partners helps a brand become more accurate and particular in client servicing. A form containing accurate job description for interested partners, helps create a place for association, leading to mutual growth.

As one of the top Web design service in Kolkata, we believe that Products and Services should be displayed on the website in an attractive yet user friendly manner. This makes it easier for customers to search the desired products. Promotions carried out on various social media platforms popularizes the website and is a very effective marketing tool.

Product/Service Promotion

The URL of a website not only promotes the brand, but also its various services and products. Promotional activities carried out on various social media platforms creates brand awareness and helps to reach out to the target customer group.

Targeted marketing is identifying potential customer groups and reaching them via various mediums, to promote the brand and its products.

Email Marketing

The use of emails to promote the product and develop a relationship with potential customers is what email marketing is all about. Communicating offers, services, updates and upgrades through e-mail encourages customer loyalty.

Content Marketing

Sharing online content such as videos, blogs, articles etc not only promotes the brand, but also stimulates interest about its products and services. It is a strategic marketing tool used to reach a clearly-defined audience.

On a business website, Customer Support is one of the most prioritized features. It ensures that the customers are able to communicate with the brand round the clock. As one of the leading Web design service in Kolkata, we focus on developing a diverse and effective Customer Support, as it increases the chances of retaining the clientele.

Online assistance

Effective communication mediums enable the customers to communicate with the organization at their ease. Features like Calling, Chat Support and Email services are commonly used to provide such assistance.

Contact form

A Contact Form placed on the website provides the users with a space to register their views/suggestions and grievances. This is an effective tool which helps the company to directly interact with the buyers and understand their perspective.

FAQ

A FAQ (Frequently Asked Questions) section is commonly used to address the general inquiries and concerns related to the products/services offered by the organization. As a Web design service in Kolkata, we suggest incorporating a detailed and extensive FAQ page so that the general enquiries of customers can be answered, even if the support team is unavailable for the time being.

A feedback form is usually featured on the website so that the customer is able to share his/her experience with the organization directly. As a leading Web design service in Kolkata, we design feedback forms with questions which enable the company get valuable insights about the products or services.

Real time scenarios

Collecting customer feedback shows that the company values the buyers’ opinions. Being a Web design service in Kolkata we understand that it is important for the clients to realize that the company involves their opinion in shaping the business. This makes the customers feel more attached to the brand.

Review and ratings

The Reviews and Ratings form enables the customers to provide a formal assessment of the services/products provided by the company. The buyers get the opportunity to voice their grievances (if any) directly to the organization.

In order to monitor traffic on its web pages, an organization needs to use analytical tools on their website. Analysis of this data provides a better understanding of customer inclination and expectations. As one of the leading Web design company in Kolkata, our experience reveals that using the tools to map geographical statistics and market demand helps the organization cater to the client expectations.

Impressions refer to the number of times a visitor notices a particular element on a page. Having the count of the impressions and page views help an organization re-arrange, prioritize and optimize the contents, if required.

Web performance refers to the speed in which web pages are downloaded and displayed on the user's browser. Our experience as one of the leading Web design service in Kolkata has shown us that faster website download speed often results in an increase in visitor retention and loyalty.

An integrated webmaster tool analyzes the website and indicates if any checks are required for bug fixes or repairs. As one of the leading Web design service in Kolkata, we recommend routine checks for the prevention of website breakdown.

Data encryption prevents unauthorized user or organization from intercepting the communication, during data transfer. As one of the top Web design service in Kolkata, we recommend data encryption in the website.

Website security is important to prevent hackers and cyber thieves from accessing sensitive information. As one of the top Web design service in Kolkata, we recommend integrating the website with an online anti-virus program. This protects the site from malware, data corruption and important information loss.

Access control enables users and administrators to securely access the website. SSL/TLS certificate encrypts the data securing the transfer.