E-commerce enables organizations to conduct online transactions. Not only does this help develop a unique brand identity, but also assists the company to expand their business as well. As one of the leading Ecommerce web design company in Kolkata, we recommend features like Easy Navigation through the Products/Services page, Doorstep Delivery, and Cashless Transactions etc, since these features help in creating brand recognition.

Design system

The design system of an E-commerce platform is mostly buyer oriented. As an Ecommerce web design company in Kolkata, we ensure that the integration of everything, from Logo to Footer, is done keeping in mind the easy accessibility and uncomplicated experience for the buyers.

Personalized online experience

The Products or Services category on the E-commerce platform requires a specific process flow for a seamless buying experience. Implementation of the required buying processes should be taken into account, considering the various buying procedures of the customers. As an Ecommerce web design company in Kolkata, we plan and structure the data flow to develop a personalized buying experience.

Ecommerce platforms are popular with online shoppers because of its characteristic hassle free buying process. As one of the leading Ecommerce web design company in Kolkata, we ensure an unhindered purchase experience in the platform.

Showcase goods or services

The admin of the Ecommerce website would be able to list the company goods or services from the website backend. Categorization of products/services, images, sizes, colors and other specifications can be managed through such interface.

Once the desired Product or Service is selected, the customer can sign up and complete the purchase with the help of a few clicks.

READILY AVAILABLE PRODUCT/SERVICE INFORMATION

As an Ecommerce web design company in Kolkata, we ensure that the viewers are able to see the products/services offered on the Ecommerce platform, through a single window. The readily available Product Descriptions, Specifications, Price Details, and Discount Information make it convenient for buyers to choose, as per their requirement.

Easy good/service selection

As one of the top Ecommerce web design company in Kolkata, we advise to design the Products/Services section of the site as extremely user friendly. Customers should be able to click on the Product/Service description and include their desired goods in their cart. The viewer should also be able to customize the search by filtering color, size and other specifications as per requirement. “Wish List” is another feature that should be included, to streamline the whole process for the customer.

Easy checkout and delivery

In an ideal Ecommerce website, the browsing activity can be stored online and the transaction could be initiated at any time to complete the purchase. The buyer information has to be forwarded to the shipment, for the delivery of the product.

Faster buying and selling

The pre-defined process flow of the Ecommerce website enables the sellers to easily list and update their products, for getting purchased. Being one of the top Ecommerce web design company in Kolkata, we ensure that the payment process can be initiated quickly. The payment methods generally used are Internet Banking, UPI, Credit or Debit card, Cash on Delivery etc, for quick and easy transactions.

An E-commerce platform opens up the possibility of reaching new regions and target customer groups. Through focused marketing activities, the Products/Services list can be channelized to the respective regions/market to acquire more buyers. Ease of analyzing the market activities of different geographical locations, makes E-commerce platform a viable option for doing business.

Increased geographical customer database

Implementing customized marketing strategies for the E-commerce platform creates the possibility of increasing the customer database, from different geographical market.

EASY ACCESS TO CUSTOMER’S DATA

The ease, with which the customer data could be accessed by the site admin, enables him/her to provide better customer service. This results in a satisfying buying experience.

Linking through different processes like Order Selection, Transaction and Shipment etc, an E-commerce website enables the organization to accomplish a high volume of requests, without any intervention. As a lead processing unit, the E-commerce website acts as a funnel to automate the operational data and channelize the data easily through different departments.

Work automation

Streamlining the data from one process to another, automates various aspects of the organizational functions. Such data flow automatically completes the workflow and increases the productivity.

Simplified operations

An Ecommerce website requires minimum man power to perform various business operations. Integration of ERP at the backend of the Ecommerce site, streamlines the whole operation. An efficient ERP ties the management of Purchase, Stock, Vendor, Sales-Tracking, Order, Invoicing, Logistic, Shipment Processing, Return and Replacement together. Team collaboration features with access control, makes the whole process more productive.

Using the correct analytical tools, an E-commerce website can provide real-time identification of the customer niches and buying preferences of the products/services. The analysis provides data to serve the targeted audience, which in turn helps in penetrating a new market as well as to remarket the existing ones.

Create a potential market

With Customized Promotional Offers, Discount Coupons or Group Buying Options, an Ecommerce platform encourages the sales, thus generating market potential.

By reaching out to the desired customers with the listed products/services, an Ecommerce platform enables the organization to run promotions and offers. The provision for sending emails, newsletters and custom notifications can also boost up customer engagement.

Promotion-Segmentation

To plan promotional activities such as designing campaigns, schemes, offers and discounts on an Ecommerce platform, it is necessary to pin-point the target audience. Being on the leading Ecommerce web design company in Kolkata, we believe that targeting customer profile enables the organization to set the right goals, segment the marketplace, and design effective strategic messaging. An Ecommerce platform also enables the organization to run discounts and offers to boost sales. The provision for sending emails, newsletters and custom notifications can also boost up customer engagement.

Target Marketing divides the market into segments and then concentrates the marketing efforts on customers, whose needs and desires most closely match the product/service offerings. As an Ecommerce web design company in Kolkata, we have seen that targeting quality leads that are eligible for the product/service category, helps increase the overall conversion percentage of the brand.

Social media marketing tool

Social Media Marketing (SMM) is one of the most advanced approach of increasing sales and services. Through Social Media Advertising, an organization can boost trust and engagement. SMM also helps to pull quality traffic to the E-commerce platform. The SEO tools and techniques help to rank up the site and play an important role in increasing website referrals.

Tool for email & content driven marketing

Tools like E-mailers, blog pages and activities like micro blogging and posting articles enable the organization to run direct marketing campaigns. With the help of such activities, email updates can be sent to prospective customers. The viewers can also be re-directed to either the brand website or the product/service page through back links.

Better user experience gives the potential customer a sense of familiarity with the website and its offerings, as well as boosts up the engagement. The utility, usability, accessibility, desirability, intuitive design, effective presentation of items and visual hierarchy are all the necessary elements that contribute in ensuring better user experience.

Encourage impulsive buy

The Products and Services displayed on an Ecommerce platform, plays the crucial role of engaging the customers. Stunning visuals, paired with attractive pricing and ease of navigation, encourages impulsive buying among the viewers. Promotional offers and additional discounts like coupons, group discounts etc. increases customers’ interest further.

Product/Service comparison

The option of comparing different Products/Services allows the user to compare several products at one go, within the E-commerce store. It lets the user browse and compare several specifications and details of the products and helps them decide the best purchase, as per their budget and requirement.

Product/service awareness

Providing awareness about particular products or services helps the customer get acquainted with the same. “Dos and Don’ts”, “Observations”, “Quality”, “Usability” are the major key points which could be highlighted on the Ecommerce platform, to provide such awareness.

An E-commerce store is incomplete if the orders placed on the website are not initiated as per the preference of its customers. Processing accurate shipment and billing information, delivery of the goods, payment modes etc. are the important factors which should be considered while fulfilling an order. Being one of the major Ecommerce web design company in Kolkata, we have noticed that impeccable service plays a big role in boosting the customer satisfaction level in an Ecommerce platform.

Easy delivery requirement

Products displayed on the Ecommerce platform, should be easily accessible to most of the geographical areas and locations. The feasibility of communicating the delivery details to the appropriate logistic partners, as per their offerings, makes the E-commerce platform most effective in terms of providing better customer service and timely delivery.

East “add to cart” feature

A cart is nothing but the basket in which a customer can accumulate the required Products or Services. It also acts as the place where customers can re-think and customize their orders, before commencing the final transaction. This feature saves time by collecting the purchase preferences, which can be processed by the buyer at his/her convenience.

This section of the Ecommerce platform deals with the Return Policies and the Monetary Claims of the customers. The Customer Service department investigates whether the grievances are legit. If the grievances are found to be true, then either the purchase amount is refunded to the customer or the purchased product is replaced.

Online claims and returns

This section of the E-commerce store enables the customer to raise an online claim for either returning the purchase amount or refunding the purchased product. With the help of the Claim and Return management module, respective teams can take the initiative to return or replace the product/service, disburse extra payments, transfer payments etc.

Dispute management

Being one of the major Ecommerce web design company in Kolkata, we have noticed that on multi-vendor Ecommerce platforms, disputes might arise between third party sellers and customers, in terms of payment and products/services. In such cases, both parties should be brought into an amicable settlement. Dispute Management module helps to manage the grievances easily, by forwarding the disputed item/service information to the concerned team, for resolving the issue by providing a replacement or reimbursement.

Easy Replacement

This section allows the respective teams of the Ecommerce platform to manage product replacement against an order id. Such features are also integrated with Stock Management modules to identify the replaced items and Manage Procurement modules to initiate the replacement process.

When a product is purchased by a customer, there should be a provision for them to provide feedback regarding the purchase. This helps the organization or sellers to get customer insight and communicate with them directly, creating a premise for better customer satisfaction.

Product review and rating

As one of the prime Ecommerce web design company in Kolkata, we believe that the option of reviewing, rating products and sharing feedbacks should be included in the Ecommerce platform. The visibility of this section should be made public by the site Admin. Such information plays a key role for other visitors to identify the best item as per their requirement and helps the company strategize product/service quality and marketing plans for maintaining brand image.

This feature enables the sellers to track the likes and dislikes of the customers, giving them an insight into trending market demands. Real-time tracking is essential because it allows the vendors improve their products and services.

Real-time customer insight

This helps the vendors get an idea about the expectations and interests of the customers, by tracking their behavior on the website. The vendors would be able to strategize marketing plans and schedule discounts and offers, by analyzing customer interests. This would also encourage the customers to re-buy their preferred products. Understanding customer behavior also contributes in improving the website performance.

Purchase analysis

A vendor would be able to study the purchases made by the customers and analyze which products are getting sold more than the others. This feature gives the seller the option of displaying products as per customer demands and scheduling promotional activities. Analyzing customer purchase history also helps the vendors offer different purchase options to individual customers.

Stock analysis

Evaluation of category wise stock flow, enables the organization to make decisions regarding buying and upgrading the stock. Stock Forecast also helps companies manage their stock related risks.

Better understanding of market trend

A lot of Ecommerce websites are available on the market. To stay ahead of the competition, the user should analyze the market trends and keep his/her products/services updated. Customer insights received from the Ecommerce website and Social Media Marketing activities should be taken into account, in order to understand the present market trend.

Data Transfer Encryption allows the user cipher the data during system to system transfer. This encryption prevents the data from getting corrupted by any malware or third party intervention, such as hackers. The data can only be accessed by a secret key or a password, thus preventing any unauthorized access.

Malware or virus threats can affect important files and folders of an organization. Implementation of malware and anti-virus programs immunes the system from getting affected.

Secured Access allows visitors to securely browse the Ecommerce store from any device, using their access credentials. This minimizes the risk of security breaches associated with the network and also prevents access to the user’s personal and operational inputs.

System integrity should be considered in order to prevent transactional inputs, as system to system transfer of data allows unauthorized personnel to gain access to the E-commerce platform. Web services and other open ends should be encrypted and proper prevention methods initiated, so that, the same cannot affect the backend operations.