Modern web world is dominated by contents. Everywhere you look, you would find contents - the number is infinite. The vastness is almost overwhelming. However, only writing content alone would not help your website rank high. For that you would need - planning, creating, managing and on time delivery. To make it short, you would need content strategy to achieve the digital success. How you outline the content matters. Without purpose and an identity which can define the content, you would end up confusing the readers. Therefore, for proper digital marketing, you would need proper content strategy first.