Digital Marketing

Digital Marketing

Description

It is a marketing  that makes use of electronic devices such personal computers,smartphones,cellphones,tablets and game consoles  to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) social networks. Social media marketing  is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on investment more accurately compared to other traditional marketing channels.